The Brief

Every year the animal control team at the Wairoa District Council runs into the same issues when it comes to dogs. Although sadly necessary, things like warnings and fines don't always help. Instead, the council wants to tackle these issues early on and educate people on specific subjects that are of high importance to pet owners.

A Uniek Solution

I was given specific subjects and content and worked together with the animal control team to create cohesive collateral: one Dogs In Heat brochure and nine images for Facebook covering a range of topics. I delivered the final brochure including graphics and improved on the content provided by the client to ensure it would resonate with the target audience. For Facebook I supplied the images in the correct size and format, accompanied by a description so the client can post it straight onto their feed without having to write something up.

For the overall look and feel of the designs I decided to create a dog mascot to guide people through the mixture of information. Although she has remained nameless to this day she has a strong character and has the beautiful ability to look straight into your soul the way only dogs can. The fact that I have a Labrador Retriever myself may or may not have influenced my decision in choosing a Lab mascot for this project...

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